Social media managers are people who know how to take advantage of user data accumulated by social media platforms for marketing purposes and ride the wave.
With social media evolving into the powerful industry it is today, over the course of a single decade, social media management is a promising career option for everyone who does not mind diving deep into this peculiar universe. The career is expected to grow in the following years and create new job opportunities across the United States. The average hourly pay for this position is $51.43, which amounts to $106,981 annually. Accreditation with an organization, like the American Association of Advertising Agencies, demonstrates the professionalism that can give applicants a competitive edge in this career. Most employers prefer candidates with previous experience because of the importance of this position. A bachelor's or a master's degree in marketing, advertising, or a related field forms the basis of the qualifications. Moreover, they anticipate bottlenecks, explore contingencies, provide escalation management throughout the new product launch, and advocate for all stakeholders throughout the release cycle to ensure they have the support needed to succeed. Some of the functions that they perform in this capacity include working with the product management and marketing team to define and execute a winning go-to-market plan. Launch managers are individuals who oversee all processes and functions leading up to a particular product or service launch event.
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